What sounded like science fiction five years ago – epigenetic age tests, anti-aging drugs, AI monitoring – is reality today. We are currently witnessing the shift from curative veterinary medicine ("treat sick animal") to preventive longevity medicine ("delay aging").

I have been involved with developments in animal health and biotechnology for many years, and I have rarely seen a change as rapid and profound as the current longevity trend for pets. The market is evolving from simple supplements to evidence-based therapies that target the cellular level.

The 4 Pillars of New Veterinary Medicine

Anyone wanting to understand the current market must look beyond the classic vet visit. I see four areas currently shaping the market and changing the way we live with our animals:

1. Pharmacological Approaches (Rapamycin & Co.)

Companies like Loyal in the US are working on the first FDA-approved drugs for extending the lifespan of large dog breeds. The goal is to lower IGF-1 (Insulin-like Growth Factor) levels, which are often responsible for a shortened lifespan in large dogs. Active ingredients like Rapamycin are also being intensively researched as part of the Dog Aging Project.

2. Modern Diagnostics (Epigenetics)

We used to only know how old a dog was according to the calendar. Today, we can determine biological age using epigenetic tests (measuring DNA methylation). These tests show us if an animal is aging faster than it should – often long before the first grey muzzle hairs appear. This allows intervention before diseases develop.

3. Targeted Supplementation (Molecular Level)

The market for feed supplements is huge but often unspecific. The new trend is towards molecules that intervene directly in the aging process. These include:

  • NMN (Nicotinamide Mononucleotide): To increase NAD+ levels and cell energy.
  • Fisetin & Quercetin: So-called senolytics, which can help remove "zombie cells" (old, harmful cells) from the body.
  • Omega-3 from Algae Oil: High-dose to combat "inflammaging" (chronic, age-related inflammation).

4. Digital Solutions and AI

Smart collars do more than just count steps. They analyze sleep patterns, scratching behavior, and heart rate variability. AI algorithms can detect pain or illness from this data before the owner notices a change.

Why Now? The "Humanization Effect"

Why is this market exploding right now? The answer lies in our relationship with our animals. Dogs and cats are no longer "livestock" or "guard dogs" – they are full family members (Pet Parents). We are ready to invest in their health just as we do in our own.

At the same time, animals benefit from human research. Many mechanisms of aging (such as mitochondrial dysfunction or telomere shortening) are conserved across mammals. What works in humans or in the lab often has potential for our four-legged friends too.

Conclusion: A Paradigm Shift

We are just at the beginning. But we are at a point where veterinary medicine is redefining itself. In my view, pet longevity will become the central theme in the pet health market in the coming years.

For pet owners, this means: We are no longer powerless against aging. Through the combination of modern diagnostics (tests), intelligent supplementation, and data-based prevention, we can actively work on the healthspan of our darlings.